Freecharge – Startup Story

Startup Stories Startups

Freecharge is online recharge service for prepaid mobile, DTH and datacard.

Kunal Shah is the founder of FreeCharge.in, which was established in August 2010 with the objective to carter to the prepaid customers. Kunal had a experience working with TIS International Inc as Business Head.

Kunal Shah completed his Bachelors of Arts in Philosophy and joined the NMIMS to pursue an MBA but soon dropped out. He founded the first company in 2009 called “PaisaBack” and scaled it to 1200 employees. FreeCharge is his second venture that offers online recharge facility to customers. He believed that deal sites couldn’t scalable as an average user isn’t on the lookout for deals 24/7. Deals had to be accidental, he thought. He felt that he should concentrate on the basic need of the average Indian mobile user – recharging. Hence the idea of Freecharge was born. He started Freecharge.in, an online portal that recharges a customer of the desired value and gives him/her discount vouchers from various brands of same value, thereby making the recharge effectively free of cost.