Yebhi – Startup Story

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Yebhi.com is an Indian online shopping website for shoes, clothing and fashion accessories etc.

Danish discovered the opportunity for Big Shoe Bazaar (now yebhi) completely by accident. Danish’s family runs a footwear business, and his father asked Danish to sell some surplus stock. Danish sold the stock on rediff.com and was surprised how fast the shoes disappeared. That is where the idea came from. If unbranded shoes could sell so well, what they could do with branded ones thought by Danish.

To test his idea, Danish convinced footwear manufacturers to allow him to photograph their products to display on a website that he created. The results were unexpected. He was really surprised with the first year’s turnover which was double of what he expected.

Big Shoe Bazaar India Pvt Ltd. is one of the fastest growing company in lifestyle category in India.BSB had started re-branding itself as
Yebhi.com, probably to come out of the perception of a shoes only store. It powered the sale of multi brand Footwear online through
www.bigshoebazaar.com which transformed into www.Yebhi.com Enormous success in footwear category inspired us to expand in other categories like Apparels, Accessories, Bags, Jewellery and Mobiles.

They have multi brand footwear franchise retail stores chain by the name of “Big Shoe Bazaar” and multi brand & multi category lifestyle
franchisee stores by the name of “Yebhi Fashion”. www.bigshoebazaar.net is our online wholesale cash and carry portal catering to more than 1000 retailers across the country.

In May 2012, yebhi.com has acquired online fashion retailer Stylishyou.in, founded by Shraddha Danani in 2011. In May 2013, Yebhi has tied up with Cafe Coffee Day to launch its virtual store walls. Customers can buy Yebhi merchandise directly through scanning the product codes with mobile. Yebhi’s virtual stores will be launched in 30 CCD stores across Delhi and Bangalore.

In July 2013, the state-owned organisation – The Indian Railway Catering and Tourism Corporation (IRCTC) – plans to begin retailing apparel, footwear and home decor on its online portal and Shop Online Trading, a subsidiary of Yebhi is assisting IRCTC. Shop Online is handling IRCTC’s retail backend operations.