Udaan – Startup Story

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Udaan is a B2B trade platform, designed specifically for small & medium businesses in India.

Udaan is run by Hiveloop Technology Pvt. Ltd, founded in 2016 by former Flipkart employees Amod Malviya, Sujeet Kumar and Vaibhav Gupta. Vaibhav Gupta graduated from IIT Delhi and has also attended the Darden School of Business. He was the SVP(Senior Vice President) of business finance and Analytics at Flipkart. Before jumping into Flipkart, he has worked as an Engagement Manager in McKinsey and Company and as a Senior Consultant in Trilogy E-Business & Co. Sujeet Kumar has also graduated from IIT Delhi. He became the President of Operations in Flipkart and worked on it for almost four years. Amod Malviya is the person who built the backbone of Flipkart by working as the CTO till July 2015.

Initially, Udaan was started only as a logistic platform for small buyers and sellers in electronics, staple and apparels. That time they only focused on logistics for approx. 8 to 10 months. They got very much exposure within India which was very significant for the startup at that time. During those days, Udaan has built a huge data database of buyers and sellers before they stepped into the supply business. Udaan not only acts as a market place for the sellers and buyers but also takes care of the logistics and payments.